PRUDENTIAL GEORGIA REALTY BREAKS NEW GROUND WITH PERSONAL ASSISTANT TRAINING AND DESIGNATION

Atlanta, GA—July 14, 2004–Prudential Georgia Realty has created and introduced a new designation especially for the personal assistants of top-producing agents. Known as the Powerful Personal Assistant (PPA) designation, it is believed to be the first of its kind offered by a real estate company in Georgia.

The PPA course has been certified for 12 hours of continuing education by the Georgia Real Estate Commission for licensed personal assistants. Prudential Georgia Realty is offering the designation to both licensed and unlicensed assistants. The PPA is designed to help assistants with an overview of the real estate business, office organization, implementing systems, technology, team building, and scripting.

“Successful Realtors often don't have the time to train their assistants in the many aspects of the real estate business. We wanted to help with this training and one of our goals for this year was to develop such a program for assistants,” explained Prudential Georgia Realty Senior Vice President Toni McGowan. “The PPA designation will help Realtors increase their business, improve customer service and have a better quality of life because their assistant will be capable of sharing duties and responsibilities.”

The first PPA class was held June 22-23 and 16 assistants graduated from the program three buyer's agents, three licensed assistants and 10 unlicensed assistants.

Company Training Director DeAnn Spivey summed up the first program by saying, "The energy, enthusiasm and power these talented Personal Assistants possess was evident throughout our two-day course. It was a valuable time for them to network with one another, exchange ideas and make action plans to take back to their office. By implementing these action plans, they will help take their agents to the next level." For more information about this and other training programs offered by Prudential Georgia Realty, contact Training Director DeAnn Spivey at 404-459-3055 or e-mail her at trainer@PrudentialGeorgia.com.

Prudential Georgia Realty (www.PrudentialGeorgia.com) is an independently owned and operated member of Prudential Real Estate Affiliates, a full-service residential and commercial real estate network with offices throughout the U.S. and Canada. Ranked by National Relocation & Real Estate as one of the top 100 real estate companies in the U.S., the company placed 56th for most 2003 transactions in the real estate trade magazine’s 2004 Power Broker Report. Prudential Georgia Realty has 20 offices and more than 1,100 sales associates in metro Atlanta and North Georgia.

In 2004, Prudential Georgia Realty was honored with a Consumers’ Choice Award as Best in Class for Executive Home Sales in metro Atlanta. The company has more than 40 years’ experience assisting metro Atlanta families with their real estate needs.